Luke’s eye-catching vodka bottle/art piece will be in more homes around the globe than any Italian artist’s works.
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I would say it's time to sell your company when you do not wake up every morning with the passion and drive to do what you love. I found in business that when I’m doing what I love, it’s not like work. In fact, it's possible to wake up and look forward to doing your work.
Luke Battiloro, the founder and CEO of Vavoom Vodka, chose ‘Stai Bella’ to be their brand message to promote female empowerment in an industry that was otherwise overcrowded with rampant masculinity. Which is an admirable goal, to be sure.