Commercial strategy
Clarify the offer, the audience, and the priorities. Build a practical plan around the constraints of your business.
Positioning / Offer / RoadmapStrategy / Commerce / Systems
Build what’s next.
Make it work.
Turn a complex challenge into a clear plan, a focused build, and a result you can evaluate. Independent strategy and hands-on execution with Luke Battiloro.
A clear objective. A considered system. A useful outcome.↓
01 / Capabilities
Big-picture thinking.
Close attention to the details.
The strongest work connects the commercial idea to the experience, the operations, and the next decision. Start with the problem that matters most.
Digital commerce
Make the path from interest to action easier to follow. Focused Shopify improvements, product pages, and launch foundations.
Shopify / Experience / LaunchPractical automation
Connect repeatable tasks and reduce avoidable manual work. Clear logic, appropriate access, and a handoff you can use.
Workflow / Integration / Handoff02 / Ways to work together
Start focused. Build from there.
Choose a defined starting point, or bring a larger challenge. Scope, timing, and acceptance criteria are agreed before paid work begins.
A focused first engagement
The Shopify Fix Sprint.
One small storefront correction or native automation. Implemented, checked, and handed back with a clear explanation of what changed.
- Written scope and acceptance criteria
- Checks of the affected customer journey
- One consolidated review round and handoff
Fixed project fee
$750USD
$375 after scope approval. $375 after completion and acceptance. Before applicable tax.
Scope first. Deposit second.Review the full scope & deposit termsOngoing support
Shopify Care
Up to two hours of agreed small updates and checks. Priorities and response schedule agreed first. Additional work quoted separately; no emergency coverage.
$300 / agreed monthNo automatic renewal. Third-party fees separate.A new foundation
Starter store
A tightly scoped Shopify store. Your written quote defines pages, products, theme, delivery date, and total cost.
$1,500–$3,000 planning rangeShopify plans, paid themes, and apps are separate.All prices are USD before applicable tax. Larger builds, custom integrations, and marketing engagements are scoped separately.
03 / Operating principles
Ambition, with a method.
A useful process makes the work easier to understand, evaluate, and own. Every engagement starts with alignment.
Define the problem.
Agree the objective, constraints, scope, and what successful delivery looks like.
Build deliberately.
Work from the agreed plan. Surface dependencies and discuss changes before expanding the scope.
Test what matters.
Check the relevant flow against observable acceptance criteria. Record the result and the limitations.
Leave it usable.
Review the work together. Hand over the changes, the context, and the next steps. You retain account ownership.
The person behind the work
Luke Battiloro
Strategy should survive contact with reality.
My focus is the connection between an idea and the systems that make it useful. I work with founders and businesses on clearer offers, better digital experiences, and practical next steps.
04 / Start a conversation
What are you working on?
Tell me what you want to improve, where things stand, and what a useful outcome would look like. We’ll establish fit and scope before any commitment.
Share a brief, a public website, and your preferred timing. Please leave out passwords, payment details, and confidential or sensitive information.
Prefer a conversation? View call optionsBefore we begin.
Do I need my accounts set up first?
Bring what you have. We can include account setup guidance in the agreed scope. You own your accounts, enter your own billing details, and approve any advertising or third-party spend. Use collaborator or partner access rather than sharing passwords.
How are scope and payment handled?
We agree deliverables, access, dates, acceptance criteria, and cancellation or refund terms in writing before payment. Fixed fees apply to the defined scope. Extra work and third-party costs require a separate agreement.
Can you guarantee sales or a launch date?
Sales and revenue are not guaranteed. Dates depend on the agreed scope, access, assets, and approvals. We confirm a delivery schedule together and assess completion against the agreed work.