Instagram Creators Keep 100% Of The Revenue
Luke Battiloro is "blowing up" merchant accounts with massive monthly volumes from new Subscribers's only Instagram content.
Here's a breakdown of the Instagram Subscription feature and its potential impact:
About Instagram Subscriptions:
* Direct Monetization: Instagram Subscriptions, launched in 2025, allow creators to earn money directly from their most engaged followers by offering exclusive content for a monthly fee.
* Subscriber Benefits: Subscribers gain access to content like exclusive stories, live videos, reels, posts, subscriber-only social and broadcast channels, and receive a special badge that appears next to their name in comments and messages.
* Creator Benefits: This feature allows creators to build a more predictable income stream and foster deeper connections with their loyal audience by offering personalized experiences.
* Setting Up Subscriptions: Eligible creators can set up subscriptions through their Professional Dashboard, define their monthly price, and manage their subscriber list and earnings.
* Revenue: Instagram has stated that creators keep 100% of the revenue earned through subscriptions on Instagram Live (minus applicable taxes and fees).
* Individual Success Varies: While some creators, including female content creators, may find success with Instagram Subscriptions and generate significant income, achieving "millions a month" and "blowing up merchant accounts" is likely an exceptional outcome, not a standard result.
* Merchant Account Processing: The mention of "merchant accounts" suggests the need for payment processing for these subscriptions. While high transaction volumes are possible for successful creators, the idea of individual creators consistently driving millions in monthly volume that "blows up" standard merchant account limits would be unusual and would likely require specialized high-volume processing solutions.
* Focus on Diverse Content: Instagram Subscriptions are used by a wide range of creators across various niches, not exclusively by female content creators. The success of a subscription model depends on the creator's audience, the exclusivity and value of the content offered, and effective promotion.
In conclusion, Instagram Subscriptions present a valuable opportunity for creators to monetize their work and connect with their audience while having fun doing what they love.